About Jeep 48STRAIGHT
Jeep 48STRAIGHT, founded in 2007 and headquartered in Ketchum, Idaho, is a multi-media, consumer-driven platform designed to empower individuals who aspire to connect to the outdoor lifestyle through sport, music and ‘green’ awareness and consciousness.
Its unique capabilities have established Jeep 48STRAIGHT as the premiere organizers of world-class high-end summer and winter sporting competitions, as well as a top promoter of concerts that have included some of the world’s best-known musicians.
The company’s global reach is made possible through 16 hours of CBS network specials highlighting year-round initiatives such as the Jeep 48STRAIGHT mountain sports/music/culture festivals; sports performance training programs; green education symposiums and a virtual outdoor lifestyle information network.
In addition to Jeep, marketing partners include John Paul Mitchell Systems, Michelin, Crux Event Management & Production, Beyond Coastal, Diablo Freeride Park at Mountain Creek Resort (N.J.), The Canyons Resort (Utah) and The Madonna Inn (Calif.).